101: Building a Subscription Box Business Featuring Sarah Williams

In this episode, you’ll meet Sarah Williams, a successful entrepreneur who has built not just one, but TWO multimillion-dollar businesses—all starting from just one box at a time. Today, Sarah is here to share her insights on building a subscription box business and the different revenue streams it can offer. We discuss the incredible impact recurring revenue has had on on businesses and personal lives—providing stability and freeing up time for creativity. We delve into the practical aspects of starting and running a successful subscription box business, sharing insights, tips, and examples along the way. Plus, Sarh introduces her new book, One Box at a Time which offers a comprehensive guide to building a thriving subscription box business. If you've ever dreamt of starting your own subscription box or if you're simply curious about this booming industry, you won't want to miss this episode.

If you're interested in diving deeper into the world of subscription boxes, I highly recommend checking out Sara's book, One Box at a Time. It's packed with practical advice, step-by-step guidance, and valuable insights into marketing, audience building, logistics, and fulfillment. 

You can grab a copy of "One Box at a Time" along with a fantastic beginner bundle bonus, which includes social media captions, a wait list page guide, wait list email sequence flows, and a beginner's checklist HERE.

Discussed in this episode

• Recurring revenue brings stability and predictability to your business. By creating a subscription box, you can establish a consistent stream of income that allows you to focus on growing your business and nurtures your customers' loyalty.
• With a subscription box, you can channel your creativity into curating a unique experience for your customers, with one main project each month. This allows you to delve deeper into your craft and build a strong connection with your audience.
• A subscription box provides stability, eliminates unsold inventory concerns, and opens up new opportunities for growth. Check out Sarah’s book as a resource to learn more.

Meet Sarah Williams | Launch Your Box | Sarah’s Book One Box at a Time

Sarah Williams’ journey started with a brick-and-mortar retail business. Her desire to provide her most loyal customers with an exclusive, VIP-style experience led her to launch a subscription box in 2017, despite having little knowledge of that business. She learned fast and her subscription box business grew even faster. Sarah’s dedication to serving her subscribers and providing an outstanding experience month after month helped her grow her subscription box business to thousands of monthly subscribers. That same desire to serve then led her to teach other product-based entrepreneurs how to start, launch, and grow their own subscription box businesses.

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Review of the week: 

Love love love!

I’m absolutely soaking up all the amazing and thoughtful advice that Bonnie shares in this podcast. She is one of the big influencers in the boss babe community that I feel like I can FULLY trust, and who genuinely wants the best for me. I’m learning so much from the wealth of knowledge she shares and if you’re wanting to start an artistic, creature future for yourself, or further your art career, this will be a great podcast for you to listen to!

I’m putting everything I can into practice so my husband and I can quit our construction job and have job and location freedom together!

I listen at work, covered in itchy insulation, all bundled up and freezing, wearing an uncomfortable respirator so I don’t inhale mold fumes, or fiber glass… and this podcast just gives me such hope that we can change our career and be happier and healthier!

I’M SO EXCITED! THANK YOU BONNIE!

—Jennifer Johnston

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