152: Creating Business Rituals to Strengthen Your Community
Jul 25, 2024
Mental triggers essentially affect all of us. Founded from psychological and behavioral economics, they are psychological drivers that influence our behavior and the decisions that we make. They can take on many different forms, but join me today as I focus particularly on one that has become entwined with my own business - rituals!
Rituals in business can create a profound bond between you and your audience, turning your interactions into something more meaningful and expected. These aren't just habits; they’re things that your audience would notice if they went missing. For instance, I always have a specific way of signing off at the end of this podcast that has become a signature of mine. If I skipped it, you would notice! Similarly, in my membership, content is consistently delivered at 11 a.m. every Friday. If that changed, it would undoubtedly be missed.
I invite you to think about the rituals that you can establish within your own business, whether it be an annual event like a year-end review, a monthly Q&A, or even something as simple as a consistent sign-off. Rituals help build a sense of community and connection.
I am also thrilled to announce my new bi-weekly newsletters tailored for surface pattern designers and creative entrepreneurs. These newsletters, Secrets of the Studio and Beneath the Surface, are packed with resources and insights to fuel your creativity and business growth.
I hope that you will listen in as we explore the power of rituals and how they can transform your business. I promise you that you will walk away with actionable ideas to deepen your audience connection!
Rituals in your business can really deepen the bond between you and your audience.
Discussed in this episode:
- What a mental trigger is
- How establishing rituals can strengthen bonds with your audience and create a sense of community
- Several examples of my own rituals
Resources & Links:
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Review of the week:
SIMPLE, EASY & REAL!
As a new small business owner there is way too much information out there that either helps or hinders progress. Bonnie is a major help! Her podcast is calming, as if you’re talking over a coffee. She gives practical, real-life advice that does not make you feel inept. I’ve learned so much listening to her podcasts that I’m actually motivated to grow my business thanks to her ideas. Thank you so much for “getting us”.
— DesertRose75
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