164: The Gift of Going Second: How Social Proof Builds Trust
Sep 10, 2024
I hope that you will join me for this episode as I discuss what I call “the gift of going second.” It all started with a trip to Dollywood’s Splash Country for my son Bear’s birthday. I’m not much of a thrill-seeker, but I’ll tackle most water slides – but not without someone going ahead of me first to give a little feedback!
This got me thinking about how much we rely on social proof in our businesses, whether it’s reviews, testimonials, or case studies. We want to see that someone like us has already gone before and found success, right?
Listen in as I explore the importance of showcasing a diverse range of people who have benefited from your offers - whether they be young, older, hobbyists, or total pros. I also share insights into how to use social proof to build trust and grow your audience authentically!
Let's chat about how to give your customers that reassuring “gift of going second." Let's go, and remember - there’s room for you!
You want to be showcasing and celebrating the people who have interacted with your products, offers, or services that have found success and give people the give of going second.
Discussed in this episode:
- How the concept of "going second" influences our purchasing decisions and trust-building
- The importance of showcasing diverse success stories to resonate with a broad audience
- How to effectively use testimonials, reviews, and case studies to build credibility
- Insights into structuring and pricing your digital course, even if you're starting from scratch
- Learn about an exclusive opportunity to join Amy Porterfield’s course and receive a valuable pre-launch roadmap
Resources & Links:
FOLLOW, RATE, OR REVIEW!
Review of the week:
BONNIE IS THE BEST!
I love hearing what Bonnie has to say, especially in her podcasts! Even though I’m a veteran in the design industry I learn so many new things from her. And she is so encouraging. When I feel discouraged, I listen to one of her podcasts and instantly feel energized and hopeful. She is so easy to listen to. I took her Immersion class last year and got tons out of it. In all the things she takes on, she does it with thoughtfulness, intention, and excellence. Go Bonnie!
— Rising-17
READ THE TRANSCRIPT
Quick Disclosure: This post may include some affiliate links which means that if you click the link to purchase something on this page, it won't cost you more but I may receive a commission for sharing this with you. Which is great, because I was going to share it with you anyway!
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