180: Mastering Meta Ads for Creative Entrepreneurs with Laura Ball

I am so excited to welcome Laura Ball to The Professional Creative, everyone! Laura is an expert in media advertising who has helped clients achieve impressive results through strategic ad campaigns, and she joins me for this conversation to discuss digital advertising, specifically Meta (Facebook) ads, and how they can be leveraged as a powerful tool for creative entrepreneurs to grow their businesses.

Join us as Laura shares her background in marketing and communications and how she discovered Facebook advertising through a course by Amy Porterfield (whom, as some of you might recall, I have had on the show before). She explains her passion for results-driven marketing and the ability to target specific audiences, which led her to specialize in helping creative, impact-driven entrepreneurs amplify their reach.

Our conversation covers various aspects of running successful ad campaigns, including the evolution of targeting on Meta platforms, the benefits of ongoing ads versus launch-focused campaigns, and the key data points to track for effective decision-making. Laura stresses the need to have a clear strategy in place before launching ads and also provides practical advice for those new to running ads, such as securing your business account, setting up proper tracking, and determining a realistic budget to start with!

Laura also shares information about her coaching and ad management services for those interested in working with her directly. Tune in for some incredibly valuable insights and guidance for creative entrepreneurs looking to leverage the power of digital advertising to grow their businesses!

We're having to trust Facebook, and as an ads manager, it's just so hard to do ... but we have to learn to trust this machine to find us the right people. -Laura

Discussed in this episode:

In this episode, I will learn how

• an effective use of Meta ads can significantly boost the growth of creative businesses
• having a dedicated ads manager can guide you through the complexities, reducing stress, and enhancing ad performance
• digital advertising is shifting from detailed targeting to algorithm-based strategies
• running ongoing ads, even during non-launch periods, helps nurture new leads and keeps potential customers engaged
• testing various ad creatives and copy is essential for discovering what works best for different audiences
• building ongoing relationships with potential customers through touchpoints and awareness strategies can lead to stronger conversion rates

Resources:

• Laura Ball's Website
• Laura Ball on Instagram

FOLLOW, RATE, OR REVIEW! 

Review of the week: 

IN AWE AND SO GRATEFUL!

Do not hesitate to turn on this podcast! I have been and continue to be incredibly impressed by Bonnie. She shares everything she knows and is so approachable and genuine. It's not a surprise that her business is thriving. She is thoughtful, engaging, and striving for excellence in all she does! What an incredible mentor for so many, including me. She values everyone and encourages people at every stage. I listen to this podcast most when I am on my stationary bike or taking a long drive. Knowing I 'get' to listen propels me to get on that bike everyday and exercise - and - there is NO dread when I have to take a long drive alone - I have the BEST company - Bonnie! Learning from Bonnie and her team has been beyond a blessing. Thank you, Bonnie, for sharing your talent with the world!

— Ekett

READ THE TRANSCRIPT

Quick Disclosure: This post may include some affiliate links which means that if you click the link to purchase something on this page, it won't cost you more but I may receive a commission for sharing this with you. Which is great, because I was going to share it with you anyway!