164: The Gift of Going Second: How Social Proof Builds Trust

See the show notes for this Episode here.

This transcript has been automatically generated.

Bonnie Christine:
I don't know if this is the case for you. But for me and my family, we have almost, like, all of the birthdays fall within almost 2 weeks, but definitely like a good 30 day window. And so we just closed out the last birthday celebration of about 8 birthdays that we had in the span of 30 days. And it has been so fun and also a lot A lot of, gift wrapping and cake, baking, and school visits, and all kinds of things. But one of the things that we did was take my son and his closest buddies to Dollywood's Splash Country. Yes. Dollywood Splash Country. It is a water park.

Bonnie Christine:
And I was thinking about my time there, and I'm a bit of like a I'm not a thrill seeker. I generally like you know what? I like a good lazy river. But I needed to get mom points for this birthday celebration, and so I was up for just about any slide except for the drop. I don't do the drop. It's not my favorite, but I do the other ones, especially if it's one that I could do with my son. His name is Bear. But something that I really wanted was someone to go first. I wanted just someone else in our group to go ahead ahead of me, do the slide, and, like, let me know how it was.

Bonnie Christine:
Do you have any tips for me? Did you enjoy it? Was it worth it? Tell me, what was what what you liked about it. And this to me is the gift of going second. I'm Bonnie Christine, and this is where all things creativity, design, business, and marketing unite. I'm a mama living in a tiny town tucked right inside the Smoky Mountains running a multi 7 figure business doing the most creative and impactful work of my life. But when I first set out to become an entrepreneur, I was struggling to make ends meet and wrestling with how to accomplish my biggest dream of becoming a fabric designer. Fast forward to today, I'm not only licensing my artwork all over the world, but also teaching others how to design their creative life and experience the same success. I'm here to help you spend your life doing something that lights you up. I'll help you build a creative business that also creates an impact, changes people's lives, gives you all of the freedom you want, and is wildly profitable.

Bonnie Christine:
Welcome to the Professional Creative Podcast. Now what that has me thinking about is how in our marketing, social proof and reading reviews and testimonials and case studies and even something like Facebook comments on an ad really allows us to feel like we're receiving the gift of going second. Meaning, I don't ever want to be the first person to enroll in a course or the 1st person to buy a product or the 1st person to leave a review or the 1st person to eat at a restaurant. I want someone else to go ahead of me, and even better if they if I feel like I see myself in them. Right? So has someone like me gone before me and had success or enjoyed themselves or are happy with the results? I think that this is one of those ways where we can really work to build trust with someone even though it's online. Even though we may not be seeing each other face to face or interacting in person, we can still build trust through the people who have gone before others and are willing to share. That would be in the form of comments on a post or reviews on a product or something more involved like a testimonial or a case study or a story that has been written. And so part of this that I mentioned that I think is so incredibly important is trying to allow any type of person that could benefit from your offer to see themselves in the success stories or the reviews that you are showcasing.

Bonnie Christine:
So if you can help people from all over the world, it would be in your benefit to show people all over the world who has who who has experienced success. If you can help people of all different age ranges, of all different races, of all different types of people, if you can truly help all of those different types of people, it would be great to show as many different types of people that you can on your, let's say, sales page or product page or review section. That way someone who's coming, they will kind of subconsciously scan for someone who represents themselves. Maybe it's a 19 year old, and they're looking to see if a young person has been through this product or offer and had success. Or maybe they're a 73 year old and they're looking for proof that it works for someone at their age as well. Are you a creator who's been thinking about sharing what you know through teaching? If so, I'd love to invite you to join me in Amy Porterfield's exclusive boot camp, where you'll learn how to create your very own digital course. No need for any ideas to start with, any experience or even an audience. Amy's got you covered.

Bonnie Christine:
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Bonnie Christine:
If you're in on digital courses or even if you're just a little bit curious, head over to bonniechristine.com/amy to learn more. Plus, when you sign up, I've got an incredible bonus for you. I've developed a 6 month pre launch roadmap. It's exactly what we do before we go into our very own course launch, and it is gold. It is so valuable, and it's yours if you come join us for the boot camp. So go ahead and visit bonniechristine.com/amy, and I'll see you inside the boot camp. Another way to think about it is also different levels of success. So if you have a product or an offer that can provide a little bit of success for someone, let's say, a hobby or an immense amount of success, let's say, an entire career change, it's best to show different testimonials, reviews, and case studies that represent different levels of success.

Bonnie Christine:
Because if someone is only coming to you to learn a hobby, but you're only showing the biggest success stories, which are people making multi six figures with what they learned from you, right, then the hobbyist is gonna feel like, maybe this is not made for me. So, obviously, you wanna be really full of integrity with this. If it's not made for the hobbyist, then don't show that. But if it truly is, it's best to show the wider range of all different types of success stories that you can. You're gonna put these on your sales page, on your product page, in your weekly newsletter, in your sales emails, in your Instagram captions, in your Instagram stories, in your reels, on your podcast, in your YouTube channel, wherever you are, you wanna be showcasing and celebrating the people who have interacted with your products or your offers or your services that have found success and give people the gift of going second. My friends, thanks for joining me on this episode of The Professional Creative. Create the beauty that you want to see come alive in the world. And remember, there's room for you.